Businesses that sell online need to simplify deliveries to improve their workflow, but most of all, improve customer experience.
Due to the COVID19 Pandemic, research has shown that global eCommerce has grown by 19%. Consumers continue to shop online for all of their wants and needs. As a brand, you want to stand out from the crowd and attract loyal customers.
For many businesses, shipping and fulfillment are not easy because it can be time-consuming, repetitive and inconvenient. However, a huge part of optimizing your eCommerce business is fulfilling orders with easy shipping processes to keep customers satisfied.
When customers are happy, your business stays on the road to success.
To help out, here’s a guide for eCommerce businesses in the Philippines to simplify deliveries:
1. PROVIDE A GOOD CHECKOUT EXPERIENCE
We mentioned in our blog about simplifying digital payments the relevance of the checkout process for customers. As the last step that determines whether the customer will complete the purchase or abandon cart, relies heavily on this step.
From being able to have Guest Checkout available to giving different payment options, your checkout page should also provide the same experience when it comes to shipping and deliveries.
When customers proceed to checkout, your goal should be to provide them with a clear and efficient direction to follow. These include asking for their shipping address, payment method and shipping preferences.
If you’re planning to charge shipping, it should be made clear on or before the checkout page. This is because one of the biggest reasons customers abandon their cart are hidden and extra charges.
2. STAY COORDINATED WITH YOUR SHIPPING PROVIDER
Staying on top of fulfilling orders saves a lot of time and resources. Creating a routine to guide you about the workflow makes delivering products a lot easier to complete.
If you have a shipping partner that fulfills orders on your website, they have requirements before handling any deliveries from you. Make sure to coordinate what their instructions are, as well as their schedules for pickup and dropoff to set customer expectations.
Furthermore, work closely with your shipping provider to ensure you’re able to follow the process as not to waste any time and resources, or incur unwanted costs and losses.
3. THE ROLE OF PACKAGING
There are two major functions that product packaging have and they are product safety, protection and branding.
Packaging is the physical appearance of your product that allows the customer to handle and store your product with care. Consider the shape, size and material you will use, whether the product needs to be boxed, wrapped or sold on its own, to prevent damage. Good product packaging influences the purchasing decisions of your customer.
On the other hand, packaging plays a role in eCommerce because customers are opting to shop online more and more, and packaging compliments the brand experience. It could be a thank you note with your logo on it, or using your design elements to “style” your packaging, raises brand awareness for customers.
4. CENTRALIZED ORDER MANAGEMENT
Keeping track of inventory involves packing and dispatch as soon as a customer makes an order online. The increased number of orders means an increased amount in orders to deliver. That’s why it’s important to stay on top of your incoming and outgoing tasks.
Since eCommerce digitized online shopping for customers and business for companies, do what you can to automate your work and reduce manual labor. Having an eCommerce website provides you with systems to manage your orders and track deliveries, so you have control over what’s happening in your business.
A centralized order management system, like the one we have in Prosperna, helps you simplify deliveries when you view and organize orders that are coming from other sales channels like social media and online marketplaces, directly to your website. This data can be used to determine where to focus your delivery efforts for efficiency.
5. INTEGRATE SHIPPING SERVICES
Apart from having an eCommerce website that allows you to manage your orders, you need to provide your customers with the best shipping options.
eCommerce websites don’t usually come with this feature and if they do, they are usually charged by their platforms with transaction fees for using third-party providers. So for starters, choosing a website builder is a major step to simplify deliveries.
Online stores built by Prosperna, for example, are integrated with Deliveries.ph and Fleet.ph that connects you with your preferred shipping and order fulfillment providers.
That way, when you receive customer requests and feedback on their delivery preferences, you’ll be able to deliver the best service for them.
6. LEAVE IT TO THE PROS
We believe that deliveries are important in every online store, but not all business owners have the time and resources to be dealing with technicalities.
Having someone deal with picking up packages and dropping them off to a warehouse for distribution and delivery, can consume a lot of time and money.
In eCommerce, most sellers are probably laser-focused on building customer relationships or keeping track of sales. So having a professional partner or integration removes a large amount of admin work for you.
Entering eCommerce doesn’t have to be complicated, but it’s definitely focused on simplifying processes for online shoppers and businesses.
As a summary, here are the 6 tips we gave in this article:
- Provide A Good Checkout Experience
- Stay Coordinated With Your Shipping Provider
- The Role Of Packaging
- Centralized Order Management
- Integrate Shipping Services
- Leave It To The Pros
At Prosperna, it’s our mission to empower Philippine SMEs with affordable eCommerce technology to grow their businesses.
Book a FREE DEMO with us to see us in action!