Prosperna Marketing Site | Prosperna Shipping: Everything You Need to Know About Order Fulfillment Process
a business owner fulfilling the order process for her clients

Prosperna Shipping: Everything You Need to Know About Order Fulfillment Process

The order fulfillment process is a critical component of any business that involves shipping products to customers. It entails the receipt, processing, and delivery of orders to customers and has become increasingly complex and competitive with the rise of eCommerce.

In this blog, we will delve into everything you need to know about the order fulfillment process and how Prosperna Shipping can help streamline and optimize your shipping operations.

Key Takeaways

  • Effective order fulfillment is essential for any successful online business, as it plays a critical role in customer satisfaction and loyalty.
  • There are different types of order fulfillment, including in-house, outsourced, hybrid, and dropshipping, each with its own advantages and disadvantages. It is important to choose the option that best suits your business needs.
  • Prosperna Shipping can help online businesses streamline its order fulfillment process and enhance its overall customer experience.

Definition of Order Fulfillment

The order fulfillment process is a sequence of steps involved in receiving, processing, and delivering orders to customers. 

sequence of steps in order fulfillment process

It also involves coordinating with various departments, such as sales, customer service, and shipping and logistics, to ensure the entire process runs smoothly and efficiently. 

The objective of the order fulfillment process is to ensure that customers receive their orders accurately, on time, and in good condition, while also minimizing the costs associated with the process. 

The process may vary depending on the nature and size of the business, the products being sold, and the shipping and logistics infrastructure available. 

However, regardless of these factors, a well-organized and efficient order fulfillment process is critical to the success of any business that deals with product shipping.

Benefits of an Effective Order Fulfillment Process

Improved Customer Service

With an effective order fulfillment process, your customers can expect their orders to arrive as quickly as possible. Your online business can speed up order processing, reduce shipping times, and ensure that orders are delivered on time or even ahead of schedule. 

It also ensures that orders are accurately fulfilled. This reduces the chances of errors and customer complaints.

Increased Inventory Visibility

Use an inventory management system that will track your inventory levels in real-time and automate your order-picking and packing processes. 

This way, you can gain a comprehensive view of your inventory levels, e.g., product availability, stock levels, and incoming shipments. 

Then, you can make use of this data to spot possible inventory shortages or overstock circumstances and take proactive measures to maintain optimal inventory levels for your online business.

Reduced Costs

Studies show that 63% of consumers cancel their online purchases because of excessive shipping fees. With an effective order fulfillment process, you can negotiate better rates with shipping companies, reduce shipping times, and optimize shipping routes. 

It can also help reduce labor, inventory, and return costs by using a system that automates the order, fulfillment, and shipping processes and provides real-time tracking data. 

Types of Order Fulfillment

There are three types of order fulfillment options you can choose from: in-house fulfillment, outsourced fulfillment, and hybrid fulfillment. Depending on the volume of shipments, the location of the customer base, and the team’s strengths, each is better suited to a particular sort of online business.

In-house Fulfillment

In-house order fulfillment is when a business handles all aspects of the order fulfillment process in-house, including receiving, storing, picking, packing, and shipping products.

order fulfillment process: pros and cons of in-house fulfillment

Outsourced Fulfillment 

Outsourced order fulfillment involves using a third-party provider to handle some or all aspects of the order fulfillment process. This can include warehousing, picking, packing, and shipping products on behalf of the business.

order fulfillment process: pros and cons of outsources fulfillment

Hybrid Fulfillment 

Hybrid order fulfillment involves a combination of in-house and outsourced fulfillment. For example, your business may handle the storage and picking of products but outsource the packing and shipping process to a third-party provider.

order fulfillment process: pros and cons of hybrid fulfillment

Steps in an Effective Order Fulfillment Process

1. Receive and Verify Inventory

This process involves ensuring that the products received are accurate and in good condition. You can do this by having an inventory management system that tracks incoming shipments. This way, you can quickly verify that the products received match the purchase order. 

It is also important to visually inspect the products for any damage or defects and record any discrepancies or issues. This helps prevent inventory errors, reduces the likelihood of incorrect orders being shipped, and ultimately leads to better customer satisfaction. 

2. Pick and Pack Items

A well-designed system that automates this process can significantly reduce the time and effort required to manually process orders, reducing labor costs and improving order accuracy. 

One way to do this is by using a barcode scanning system or other automated tools. This reduces the chance of incorrect orders being shipped. 

In addition, using an efficient packaging system can help reduce shipping costs and improve the customer experience by ensuring that items arrive in good condition. 

3. Label and Ship Ord

Using an automated system that generates shipping labels and verifies shipping addresses can help reduce errors and improve the efficiency of the shipping process. 

You may also try negotiating better rates with couriers or using a system that can automatically select the most cost-effective shipping option. 

4. Track and Monitor Delivery

Monitor and verify deliveries from time to time to quickly identify any potential delivery issues and take proactive measures to address them.

By providing your customers with real-time tracking information, you can improve customer satisfaction and reduce the likelihood of order inquiries or complaints. 

In addition, you can use this data to identify potential areas for improvement in the order fulfillment process and make adjustments as necessary. 

Strategies to Improve Efficiency

1. Automation

Here are ways to use automation to improve your business’ order fulfillment process:

  • Use an automated inventory management software to track inventory levels and automate the process of reordering products, reducing the risk of stockouts and backorders. 
  • Use an automated picking and packing systems to speed up the process of preparing orders for shipment and reduce the risk of errors. 
  • Automation can also help to improve customer satisfaction by ensuring timely delivery and reducing the risk of mistakes or delays. 

While implementing automation may require an initial investment in technology and infrastructure, the long-term benefits can be significant.

2. Advanced Shipping Notifications

This notification includes detailed information about the shipment, such as the contents of the shipment, the expected delivery date and time, and any special instructions for delivery. 

ASNs can help quickly identify any discrepancies or issues with the shipment, such as missing or damaged items, so that they can be resolved quickly and efficiently. 

3. Streamlining the Order Process

This involves simplifying and standardizing the steps involved in the order fulfillment process, from initial order placement to final delivery. 

By implementing an easy-to-use online ordering system, you can reduce the risk of errors and delays and improve the overall speed and efficiency of order fulfillment. 

4. Tracking and Reporting

Tracking and reporting are essential strategies to improve the order fulfillment process. 

With tracking and reporting tools, you can simplify delivery for your eCommerce store. You can easily identify any bottlenecks or delays and take steps to address them to ensure timely delivery. 

How Does Prosperna Shipping Work?

order fulfillment process: Prosperna shipping types

Prosperna offers a variety of order fulfillment options to let customers choose their preferred mode of delivery. 

One of our most popular order fulfillment options is the “Book My Own” shipping feature. This shipping type allows your customers to book their own delivery to pick up their package from your shop. This gives your customers the freedom to choose their trusted logistics provider.

In addition to “Book My Own”, we also have a “Store Pickup” option. This is for your customers who prefer to collect their purchases in person to do so at a time and location that are most convenient for them. It is also an ideal option for customers who may need their purchases immediately and cannot wait for standard delivery.

For customers who require urgent delivery, Prosperna offers a “Same-Day” delivery option. This option is especially useful for customers who need their purchases quickly, such as for a special occasion or event.

Prosperna also provides the option to track orders online via the Orders page. This allows your customers to keep track of their purchases in real-time and know exactly when their orders will arrive. This feature gives customers peace of mind and helps them plan their schedules accordingly.

Prosperna Shipping’s order fulfillment process gives customers the freedom and flexibility to choose the delivery method that best suits their needs and preferences. 


Is order fulfillment same as order logistics?

Another term for the order fulfillment process is order logistics. It refers to how inventory is kept, packaged, and delivered to a consumer after being ordered through your e-commerce website.

What is order fulfillment status?

Your order is being processed and is now awaiting shipment when it is said to be in “fulfillment.” There are various levels of fulfillment status: Fulfilled: An order is labeled as fulfilled when it is shipped in its entirety. Unfulfilled: When you place an order, it is described as unfulfilled.

Final Thoughts

An effective order fulfillment process is crucial for any successful online business, and implementing strategies to improve this process can benefit both the business and its customers. 

With Prosperna Shipping, our experienced team is committed to providing high-quality and reliable order fulfillment services to businesses of all sizes. We leverage our expertise and innovative technology to help you streamline your order fulfillment process and improve your overall customer experience. 

Prosperna, Your Partner to eCommerce Success

Prosperna is an all-in-one eCommerce platform for Philippine businesses. We are on a mission to empower 100,000 Philippine MSMEs with simple and affordable eCommerce solutions.

In fact, we are super passionate about helping Philippine MSMEs we’re giving you a free account forever! 

Want to have an effective order fulfillment process? Create your free-forever Prosperna account now. 

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Dennis Velasco

Dennis Velasco

Dennis Velasco is the CEO and Founder of Prosperna, an all-in-one eCommerce platform for Philippine businesses. As a technology evangelist at heart, Dennis is super passionate about helping MSMEs "level the playing field" with technology. Feel free to connect with him on Facebook and LinkedIn.

Prosperna Marketing Site | Prosperna Shipping: Everything You Need to Know About Order Fulfillment Process

Dennis Velasco

Dennis Velasco is the CEO and Founder of Prosperna, an all-in-one eCommerce platform for Philippine businesses. As a technology evangelist at heart, Dennis is super passionate about helping MSMEs "level the playing field" with technology. Feel free to connect with him on Facebook and LinkedIn.

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