Having an online clothing store brings you a step closer to survival and success.
Of all the industries in retail hit by the pandemic, clothing and apparel were among the hardest impact.
While eCommerce sales are on an upward trend, a fraction of consumers are becoming less concerned about purchasing clothes in-store as a necessity, given that a lot of people are quarantined at-home.
Although this isn’t to say that businesses should lose hope in selling clothes or fashion items for a living…
…in fact, there’s a 1300% increase in popularity for clothes ONLINE, just because people see the opportunity to experiment with their style.
In this article, we’ll help you leverage eCommerce by starting an online clothing store.
STEP 1 – CREATE A DIGITAL BRAND
Branding is more than just your logo and product appearance, as a clothing store you still need these primary elements:
- Company Values – mission and vision, advocacies or business motivations
- Product Niche – featured clothing line, aesthetic, fabric quality, and material sourcing
- Target Customers – demographics of customers to appeal and align with your branding
Perhaps you’re already familiar with branding when you first set up your physical store in a boutique or mall space, but usually, people tend to focus on the surface and appearance aspects.
|But businesses making the shift to eCommerce need to establish an online brand identity with substance and value inside-out.|
If you’re starting from scratch, we’ve shared the easy steps of setting up an online business (including branding).
STEP 2 – GET YOUR ECOMMERCE CHANNEL
There are many ways to start an online store but nothing beats having a platform or website dedicated just for you and your brand.
You may be wondering whether you’ll be a good fit since a lot of technical work goes behind website development, or there are too many choices in the market.
Either way, you must take the step to get into eCommerce as soon as possible.
|Not all platforms are created equal and we’ve created several “Battle of Website Builders” – to make the long story short if you’re a Philippine MSME focused on growing your clothing business, you’re better off working with the pros who will do the hard work for you.|
Although, if you are skilled in creating websites, this is the step where you need to get a domain name, customize your theme, and install features that you need to market and sell online.
STEP 3 – SHOWCASE YOUR CLOTHES
Having a products page allows you to create a catalog so you can list your products individually.
In a few clicks, you can list an entire collection of clothes that can be categorized into different filters for easy search.
|An online store is easier compared to hanging clothes in-store and having to keep items “in the back” since your space is limited for display.|
The best part is that you can use your products to create marketing campaigns such as blogs, images, and videos for online advertisements.
STEP 4 – ACCEPT & FULFILL ORDERS
As part of digitizing your clothing business, the next step is to make the shopping experience possible.
With most websites, it’s only normal to be able to browse and view content, but in an online store, customers should be able to make purchases.
That’s why you need to have a cart system that makes it easy to add items to the cart, view prices, and apply vouchers upon checkout.
|Imagine what it’s like to shop in-store except everything can be done in clicks without having to go anywhere physically.|
That means customers should be able to choose their mode of payments – such as cards, mobile wallets, sometimes cash or store pickup.
And most of all, you have to make sure the products make it to the customer’s doorsteps, so you need an eCommerce platform that comes with a reliable logistics provider or get an in-house rider to help you with deliveries.
STEP 5 – GO AND LAUNCH!
For your final step, it’s time to let the world know about your online clothing store.
Marketing campaigns and promotions will come in handy for your brand, that’s why you need to have a relevant online presence.
Whether it’s holiday promotions or daily posts to increase brand-recognition, this is your time to shine!
Depending on where your target customers are on social media, email, or marketplace channels, you should be active in offering customer support and building relationships.
|You won’t be seeing your customers in-person any time soon, and having business profiles allows you to retain loyal customers and maintain them as supporters of your brand.|
Just like that, you can get started. (Yup, started!) An online clothing store takes more than just setting up your eCommerce website, but takes a lot of hard work to grow and maintain.
But these steps will help you shift from an offline (traditional) to a completely-digital business in the #NewNormal.
To help you remember, here are the steps we shared in this article:
- STEP 1 – CREATE A DIGITAL BRAND
- STEP 2 – GET YOUR ECOMMERCE CHANNEL
- STEP 3 – SHOWCASE YOUR CLOTHES
- STEP 4 – ACCEPT & FULFILL ORDERS
- STEP 5 – GO AND LAUNCH!
At Prosperna, it’s our mission to continue empowering Philippine MSMEs in growing their businesses with the help of eCommerce software technology.
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