When you’re getting ready for the upcoming holiday season, and you’re still in the early stages of your business, low-cost marketing can help you expand your customer reach.
As a result of current world events, small businesses have been experiencing the weight of lacking resources and inequality when it comes to market relevance during the holiday season…
…because bigger brands are well-established with access to more money as needed to promote their products to the masses.
Fortunately, all hope is not lost!
In this article, I’ll share with you EASY ways to market and even advertise your business just in time for the holiday rush, without spending a fortune…. using life skills you already have and sheer willpower!
1. SHARE WHAT YOU ALREADY KNOW THROUGH CONTENT
Starting a business means you already know what you’re selling, why you’re selling, and to whom you’ll be selling.
That’s more than enough knowledge for you to create valuable content that the audience can resonate with on a personal level.
Content is, and always will be, the king of digital marketing!
|65% of eCommerce traffic comes from organic search, so imagine the number of customers you can have just by posting effective content alone.|
It’s important to educate your audience, so they can feel empowered to make decisions.
In turn, they’ll find value in your content and be inclined to do business with you more than the competitors.
There’s a lot of formats to choose from (written, spoken, images, or video), but to be more specific, you should try creating blogs, posting tutorials, and case studies about the benefits of your products.
During the holiday season, you need to adjust your content so that it’s relevant to current events and connect with the audience better.
2. LEVERAGE GOOGLE & LARGE-SCALE SOCIAL MEDIA PLATFORMS
|As the social media capital of the world, it’s guaranteed that 90 million Filipino consumers spend their days glued to their gadgets browsing for the next big thing.|
Not to be Captain Obvious, but digital marketing is the most effective way to promote in this day and age.
You don’t have to cover every platform, but you should know where your target customers are most active and set up a profile there.
For example, you should set up a Facebook Business page and Instagram profile if you’re starting as a social seller, or if you’re a small business without any online presence yet.
Well, depending on your branding and target audience, you can also consider other platforms like YouTube, LinkedIn, or even TikTok just to see what works best for your business.
Lastly, you should register on Google My Business! This is something a lot of businesses usually overlook but if you want to gain customer trust, this is how you do it.
You can watch our video tutorial to learn how and see why.
The holidays will be a busy period for online shoppers and they don’t have the time to take risks buying from businesses without branding and limited online presence.
3. EXPAND YOUR NETWORK AND CONNECTIONS
Be proactive in approaching other brands and influential people you can include in your professional network, and help get the word out to their respective audiences through shoutouts.
|As an entrepreneur, you won’t get very far when you’re passive and reactive to your surroundings.|
You need to join communities in your local area and within your industry because that’s where you can make real connections with thought leaders who can help you grow along the way.
That’s why you need to up your social skills to increase your chances of winning.
According to HubSpot, there are millions of sponsored (paid) content on the internet, but shout outs that are given by influencers pro bono (for free) are more effective because they feel more organic and natural from the audience’s perspective.
You can take advantage of virtual networking events and forums to connect with other professionals, especially during the holiday season to socialize with them and widen your circle.
4. LET THE PEOPLE DO IT FOR YOU!
|Speaking of shoutouts, word-of-mouth referrals from members of the community is the most effective form of advertising.|
It’s so successful because people trust customer testimonials or people they know more than the actual brands or companies.
When you share reviews on your website or social media profiles, you are showing proof that your customers were served well.
In turn, you can convince them to give your products a try for themselves to experience the same satisfaction as your other customers.
You can introduce an incentive in the form of holiday contests, giveaways, or small freebies in exchange for positive reviews about your business.
This is a bonus for you because all these entries will serve as added and user-generated content!
You increase your chances of having people visit your online store to shop for their last-minute holiday gifts.
5. MAKE USE OF SMS & EMAIL
There’s more to the internet than social media.
Since the most popular gadget today is the smartphone, you can utilize features like text messages and email to reach your customers directly.
|When customers purchase from you, they usually provide their contact information such as phone numbers and email addresses.|
Apart from fulfilling their orders, this can be an opportunity to stay engaged with them or reconnect with old customers.
You don’t have to spend a lot of money just to be able to this, even with the help of a CRM application.
To do this, you can start by sending them holiday greetings and give away discount vouchers on their next order so they will want to buy from you again.
6. YOUR ONLINE STORE IS KEY!
|If you don’t already have one, an eCommerce website is what’s going to glue everything that I shared in this article.|
Right off the bat, you can save a lot of costs through:
- Having your blog to post marketable content and share on social media
- An official page to share on your profiles, containing detailed information about you
- Your platform that referrals can direct their audience to
- One place to accept online orders, collect customer contact information for campaigns
With all that said, your website must be fully optimized and responsive across devices to improve user experience and marketing performance.
66% of online activity occurs on a mobile device, that’s why it’s crucial that your online store loads fast and is accessible.
You may think this is all too technical and expensive, but partnering up with an eCommerce platform built to empower SMEs will prove to you that you don’t need to be a developer and spend a fortune to get your online store.
During the holidays, social media and online marketplaces will be busy and even cause their platforms to crash.
Having your online store, allows you to manage that traffic, minus the competition and you’ll be able to offer customers the complete holiday brand experience.
These are the best of many ideas that you can do this holiday season to promote your business.
While it’s in your best interest to try all of these strategies, I recommend starting with one that you think is within your ability and gradually add the others.
To help you remember, here is the summary of everything in this article:
- SHARE WHAT YOU ALREADY KNOW THROUGH CONTENT
- LEVERAGE GOOGLE & LARGE-SCALE SOCIAL MEDIA PLATFORMS
- EXPAND YOUR NETWORK AND CONNECTIONS
- LET THE PEOPLE DO IT FOR YOU!
- MAKE USE OF SMS & EMAIL
- YOUR ONLINE STORE IS KEY!
At Prosperna, it’s our mission to empower 100,000 SMEs in the Philippines with an eCommerce platform made easy with everything you need to market and sell online.
Book a FREE DEMO with us and discover your true potential!