In recent years, the art world has undergone a significant transformation. With the advent of digital art and the rise of NFTs (non-fungible tokens), artists are now able to sell their works in new and exciting ways.
Digital art has become increasingly popular among collectors and art enthusiasts, with some pieces fetching millions of dollars in auctions. The trend is not limited to the global art market.
In the Philippines, the demand for digital art is also on the rise. According to a report by Nielsen, the Philippine art market grew by 15% in 2019, and digital art was one of the fastest-growing segments. With the country’s growing tech-savvy population and the emergence of platforms that make it easier for artists to sell their digital works, the market for digital art is only set to grow.
In this blog post, we will take a closer look at the trend of selling digital art, its impact on the global and Philippine art markets, and what it means for artists, and how you can get started as a digital artist or collector.
What is Digital Art?
Digital art is a broad term that encompasses any artistic work or practice that uses digital technology as part of the creative or presentation process. It encompasses a wide range of techniques, from digital painting and drawing to 3D modeling and animation.
Unlike traditional art forms, digital art is created using software tools and hardware devices such as computers, tablets, and digital cameras. This allows artists to experiment with new techniques and push the boundaries of what is possible with traditional mediums.
Digital art can also involve interactive elements, such as artificial intelligence, virtual reality, or augmented reality.
Examples of digital art include the iconic “I Love You” balloon by Jeff Koons, the “Girl with Balloon” mural by Banksy, the mesmerizing animated GIFs by artist duo Reed+Rader, and the MORI Digital Art Museum’s immersive installations that respond to visitors’ movements.
As digital technology continues to evolve, so does the potential for digital art to create new and exciting experiences for both artists and viewers.
6 Examples of Digital Art in the Philippines
Digital art is a rapidly growing field that offers artists endless possibilities to create stunning and innovative works of art. From digital paintings to 3D modeling, digital art has become a global phenomenon, and the Philippines is no exception.
With a thriving creative industry and a large population of tech-savvy individuals, the Philippines has become a hub for digital artists to showcase their talent and creativity.
We will explore six examples of digital art in the Philippines: digital paintings, 3D modeling, digital sculpture, motion graphics, pixel art, and animation.
1. Digital Paintings
Digital painting is a popular form of digital art in the Philippines, with many artists using software such as Adobe Photoshop or Procreate to create stunning works of art.
According to the 2020 Philippines Digital Landscape report by Hootsuite and We Are Social, over 73 million Filipinos are active internet users, making the country a prime market for digital art.
One notable digital painter in the Philippines is Toym Imao, who uses digital tools to create intricate designs that combine traditional and modern elements.
2. 3D Modeling
Another popular form of digital art in the Philippines is 3D modeling. With the rise of virtual reality and augmented reality, the demand for 3D artists has increased, and many Filipinos are taking advantage of this trend.
According to the Philippine Statistics Authority, the IT-BPM (Information Technology-Business Process Management) industry in the Philippines employed over 1.3 million workers in 2020, many of whom work in 3D modeling and animation.
One notable Filipino 3D artist is Ian Balboa, who creates stunning hyper-realistic 3D models of everyday objects, such as food and drink.
3. Website Theme Templates
Website theme templates play a pivotal role in shaping the digital landscape by offering a range of visually appealing and functional design options for websites. These templates serve as ready-made blueprints that streamline the web development process, catering to diverse industries and purposes. In the bustling market of theme templates, platforms like TemplateMonster and Prosperna’s Theme Marketplace provide a dynamic platform for designers and individuals with a creative flair to showcase and sell their innovative designs. These marketplaces offer an audience seeking unique and professional web solutions.
Designers can capitalize on this opportunity by crafting templates that reflect the latest design trends, user experience principles, and industry-specific needs
4. Motion Graphics
Motion graphics is another popular form of digital art in the Philippines, with many Filipino artists using software such as After Effects or Cinema 4D to create stunning animated graphics for film, television, and social media.
According to the 2020 Creative Economy Report by the National Economic and Development Authority, the creative industries in the Philippines contributed over PHP 776 billion to the economy in 2019.
One Filipino motion graphics artist is Dan Matutina, who creates stunning animated designs for clients such as Google, Airbnb, and Samsung.
5. Pixel Art
Pixel art is a form of digital art that uses small, pixelated images to create detailed and intricate designs. In the Philippines, pixel art has become popular among indie game developers and retro-style graphic designers.
According to the 2020 Game Industry Report by the Game Developers Association of the Philippines, the game development industry in the Philippines is projected to grow by 10% annually, making it a prime market for pixel art and other forms of digital art.
One Filipino pixel artist is Paul Quiambao, who creates colorful and playful designs inspired by video games and pop culture.
6. Animation
Animation is one of the oldest forms of digital art, and it continues to thrive in the Philippines.
According to the 2020 Animation Industry Report by the Animation Council of the Philippines, the animation industry in the country generated over PHP 35 billion in revenue in 2019, employing over 23,000 workers.
One notable Filipino animator is Rianne Hill Soriano, who has won multiple awards for her short films and animated features, including “Sirena” and “Babae.”
With the rise of streaming platforms and the demand for animated content, the animation industry in the Philippines is poised for continued growth in the coming years.
How Can You Sell Digital Art Online in the Philippines?
Selling digital art online is a great way to reach a global audience, earn passive income, and showcase your creativity.
But how can you do it successfully in the Philippines? Here are some steps to follow:
- Create digital files of your artwork. You can use various software and tools to create digital paintings, illustrations, graphics, animations, or any other type of digital art. Make sure your files are high-quality, original, and compatible with different devices and platforms. You can also scan or photograph your physical artwork and edit it digitally if you prefer.
- Choose a platform to sell your digital art. You can either sell your digital art on a marketplace like Etsy, ArtFire, or Creative Market, or create your own online store using a platform like Prosperna. The advantage of selling on your own store is that you have more control over your branding, pricing, and marketing.
- Set up your online store or profile. Whether you choose to sell on a marketplace or in your own store, you need to make a good impression on your potential buyers. You should have a catchy name, a memorable logo, a clear description of your art and yourself, and a professional portfolio of your best works.
- Price your digital art wisely. Pricing your digital art can be tricky, as you need to consider various factors such as the time and effort you spent creating it, the demand and competition in the market, the value and uniqueness of your art, and the fees and taxes involved in selling online. You should also research what other similar artists are charging for their works and try to find a balance between being fair and profitable.
- Promote your digital art online. Once you have your online store or profile ready, you need to attract customers to it. You can use various methods to promote your digital art online, such as social media, email marketing, blogging, SEO, paid ads, or collaborations with other artists or influencers. You should also engage with your audience by posting regularly, responding to comments and messages, asking for feedback, and offering discounts or giveaways.
- Deliver your digital art securely. When you sell digital art online, you need to make sure that your customers receive their files safely and easily. You should also protect your digital art from piracy by adding watermarks, signatures, or licenses to your files.
Selling digital art online in the Philippines can be a rewarding and lucrative venture if you follow these steps and keep improving your skills and marketing strategies.
You can also explore other opportunities, such as selling prints of your digital art, creating custom commissions for clients, or selling your digital art as NFTs (non-fungible tokens).
Impact of Digital Art
Digital art is a form of art that uses digital technology as part of its creation or presentation process. It can include various genres and mediums, such as digital painting, illustration, photography, video, animation, sculpture, and more.
It has a significant impact on society and culture as it challenges the traditional boundaries and definitions of art, expands the possibilities and accessibility of artistic expression, and reflects the contemporary issues and values of the digital age.
1. Cultural Significance
Digital art has revolutionized the way we express our cultural identity and creativity. In the Philippines, digital art has played a significant role in promoting cultural heritage and preserving traditional art forms.
With the use of technology, artists can now create digital versions of traditional art forms, such as weaving patterns and indigenous designs, reaching a wider audience and promoting Filipino culture to the world.
An example of this is the artwork of Filipino digital artist Meneer Marcelo, whose works incorporate indigenous designs and motifs, promoting Filipino culture and identity through digital art.
2. Educational Benefits
Digital art has also had a significant impact on education, providing students with a new platform to express their creativity and enhance their learning experience.
With digital art, students can experiment with different techniques and tools, creating interactive and engaging works that can help them understand complex concepts.
In the Philippines, the Department of Education has recognized the potential of digital art in enhancing student learning and has integrated it into the curriculum of select schools.
According to a study conducted by the International Journal of Emerging Technologies in Learning, the use of digital art in education has improved students’ creativity and engagement, enhancing their learning experience.
Digital Art FAQs
Are there different types of digital art?
Yes, there are many different types of digital art. Digital art encompasses any form of art that is created using digital technology. Some common types of digital art include digital painting, 3D modeling, graphic design, animation, digital photography, and digital collage. Each of these forms of digital art has its own unique characteristics and techniques, and artists can use a variety of software and tools to create their work.
Is digital art an example of contemporary art?
Yes, digital art is generally considered an example of contemporary art. Digital art can take many forms, including digital painting, 3D modeling, animation, and interactive installations, and it is often characterized by its use of technology and its exploration of the digital realm.
Final Thoughts
With the advancement of technology and the internet, selling digital art online has become an increasingly popular and viable business model. Artists can use various online platforms to showcase and sell their work, such as social media, online marketplaces, and art-specific websites. By taking advantage of these platforms, artists can build their brand and create a profitable business selling their digital art. As the demand for digital art continues to grow, it is an exciting time for artists in the Philippines to explore the possibilities and embrace the digital medium.
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