How to Start an Online Milktea Business

Thinking of starting your own Online Milktea Business?

According to a survey, Filipinos consume an average of five cups of milk tea in a month compared to countries like Indonesia, Malaysia, Singapore, and Vietnam with an average of three cups monthly per head.

Considering that Filipinos ranked second among the countries with the most number of bubble tea drinkers in Southeast Asia, starting a business is a great idea!

Here’s our 5-step guide to show you how to do it:

coffee machine on top, search bar below it, people and coffee cups at the bottom

1. DO YOUR PREP WORK!

We’ve shared with you how to set up an eCommerce business in the Philippines (that you should check out, by the way), and the first step is to create an idea. In this case, it’s starting an online milktea business.

The process doesn’t happen overnight and takes some time to accomplish, so you need to list down your primary objectives, such as:

  • Setting up a milktea business from scratch or becoming a franchisee for a bigger company.
  • Doing a market analysis and research to find your target audience
  • Creating a menu you can serve and writing down the recipes
  • Procuring equipment to be used in making milktea like kitchen tools, or ingredient suppliers to buy wholesale from.

These are just initial steps that allow you to create your products and sell them for profit.

registration form followed by a coffee shop followed by a barista

2. MAKE IT OFFICIAL: GET TRAINED & REGISTERED

Before you can get the business going, you want to have customers trust you, so being licensed by the government to operate is a MUST. We’ve shared this process in detail in our previous blog and is something you should prioritize for your security.

While anybody can make milktea, not everyone can serve it. You must train yourself and your employees (if any) on how you can simplify your business processes to serve customers well and provide a positive customer experience. Here’s an interesting video that can help you with that, when you think about it from a milktea business perspective.

Lastly, your milktea business needs a location but depending on how you operate, you can either use your home or getting a spot with a lot of foot traffic. But since we’re on the topic of an online milktea business and under the “New Normal,” we’ll be focusing on being fully-contactless.

a monitor showing Prosperna's store builder app

3. BUILD YOUR BRAND & ONLINE PRESENCE

When you start an online milktea business, you need a brand that represents who you are and what you do, to differentiate yourself from competitors. In the “New Normal,” it’s all the more relevant to stand out to customers and adapt to the changes brought by the pandemic.

This can be as simple as creating a style guide, a business logo, slogan, domain name, and usernames. But what makes them more effective is to make yourself accessible to everyone with the help of your website.

Having a website allows you to “setup” an online store and make yourself known on the internet by posting content about your milktea business and things that are relevant to you in a blog section. This gives your target customers the means to communicate and do business with you on your “official page” over the internet.

a monitor showing the term multichannel marketing surrounded by marketing channels

4. USE TECHNOLOGY TO MARKET EVERYWHERE

Unless you already have a loyal customer base, your milktea isn’t going to sell itself. Did you know that 80% of customers look up a business online before making any purchase from them? Imagine not having a website or online presence.

Here’s a list of strategies you should practice when marketing your online milktea business:

  • Register on Google My Business and improve your SEO to appear on Google-related apps like Maps.
  • Be cohesive on social media by using the same themes to maintain a strong online presence and foster brand awareness.
  • Increase referrals with contests and giveaways. With simple mechanics like following your page, leaving likes and comments, sharing your posts or tagging friends to follow you are some ways to grow your audience and increase engagement.
  • Invest in online advertising, so you can appear on the timelines and stories of your specified audience on social media and the internet.
  • Send personalized email and SMS campaigns directly to your customers and prospects about the latest news and updates, promotions, and loyalty programs to encourage buyers.

Don’t worry! Thanks to modern technology, getting the word out doesn’t have to be difficult and expensive. It’s never been easier thanks to the Internet.

a monitor showing a milktea shop call to action surrounded by transactions from buying to delivery

5. GIVE THE BEST MILKTEA SHOPPING EXPERIENCE

Now that your physical store and online presence are fully set up, you’re on the right track to finally start opening for business!

Businesses are expected to be fully-contactless, especially in the “New Normal” where consumers prefer to shop online and practice social distancing.

With that said, you’ll be making the most out of your sales channels online such as your eCommerce website and social media profiles, depending on where your target customers are more engaging to buy milktea from you.

For example, you can integrate your online store with your Facebook Shop so when customers find you on Facebook they can complete their purchases on your website. This is why accepting online orders on your website is important in making a sale.

To make the experience even better, your online store should offer digital payment methods like debit and credit cards, mobile wallets, and bank transfers to reduce cash handling and any form of physical contact during transactions. And finally, you should be able to fulfill orders by delivering their orders at their doorstep for added convenience.

CONCLUSION

Starting an online milktea business can sound like a lot, especially if you’re new.

To help you out, we created this guide with only 5 steps:

  • Do Your Prep Work!
  • Make It Official: Get Trained And Registered
  • Build Your Brand And Online Presence
  • Use Technology To Market Everywhere
  • Give The Best Milktea Shopping Experience

But if you still feel troubled, we’re here at Prosperna to do all the hard work for you! Prosperna partners up with growing companies in the Philippines with eCommerce technology that helps your business market and sell successfully.

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Dennis Velasco

Dennis Velasco

Dennis Velasco is the CEO and Founder of Prosperna, an all-in-one eCommerce platform for Philippine businesses. As a technology evangelist at heart, Dennis is super passionate about helping MSMEs "level the playing field" with technology. Feel free to connect with him on Facebook and LinkedIn.

Dennis Velasco

Dennis Velasco is the CEO and Founder of Prosperna, an all-in-one eCommerce platform for Philippine businesses. As a technology evangelist at heart, Dennis is super passionate about helping MSMEs "level the playing field" with technology. Feel free to connect with him on Facebook and LinkedIn.

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