WooCommerce VS Prosperna Which Features Are Better

WooCommerce VS. Prosperna: which online store builder will prove itself as the victor?

It’s time for another BATTLE!

The eCommerce space in 2020 and beyond just proves itself to be more and more relevant this holiday season.

During Cyber Week alone, from Thanksgiving Day, Black Friday, and Cyber Monday, total digital sales have reached USD270 billion (PHP12.9 trillion)!

You’re probably not surprised at this point of reading about how big these numbers are…

…but it only shows how much your online business is missing out on when you’re not getting a piece of the industry growth.

Don’t worry, that’s why we’re here to give you the best options in creating an online store.

Keep on reading to learn more.


WooCommerce is an open-source ecommerce plugin for WordPress, designed for small to large-sized online merchants already using their website builder.

Launched on September 27, 2011, by US-based company Automattic, the plugin quickly became popular for its easy install, customizability, and supposedly-free base product.

As of 2020, over 5 million websites are using the WooCommerce plugin, making this ecommerce platform the largest market share in the world at over 26%.

On the other side of the ring (pun intended, of course), we have Prosperna, which we all know and love is a complete eCommerce platform designed for SMEs.

Our humble beginnings take us back to 2017 but we are now empowering over hundreds of SMEs in the Philippines, USA, Latin America, Guam, and Australia!


Here’s the updated list from what we’ve used on our previous online store builder comparisons:

  • What services do these platforms offer? (Website and Online Store Features)
  • How much do they charge? (Pricing plans and budget range)
  • What is the extent of customizing solutions?
  • Is it easy to navigate, control, and manage? (User Experience)
  • Is migration from a listing platform to a website possible?
  • Who is the target market/audience of each platform?
  • How responsive is the customer support?
  • What do existing users think? (Customer Reviews)

But after answering all these questions, we’ll be examining which platform ultimately serves better features.

Let the battle begin!


Open-source and customizable software made for developers who are familiar with coding.


  • Web Hosting (Via WordPress)
    • Free Subdomain WordPress
    • Purchase Your Own
  • Content Management
    • Built-in Blogging
    • Email And SMS Marketing
    • SEO
    • Embed Products And Landing Pages
  • Modular System
    • Add Or Remove Features
    • Fully-customizable
    • Unlimited Products, Variations, Orders, And Users
    • Images And Galleries
    • Countless Themes
  • Easy To Import And Export
    • Sort And Filter
  • Product Rating And Reviews
  • Store Localization
  • Sell Anything
    • Tangibles
    • Digital Downloads
    • Subscriptions
  • Extensions
    • Shopping Cart
    • Payment Methods
    • Shipping Providers
    • Charge Taxes
    • Customer Accounts
    • Guest Checkouts
    • One-click Refunds
  • Documentation
    • Reports
    • Analytics
  • Product Management
    • Categorization
    • Tags And Attributes
    • Currency
    • Language
    • Measurement Units


Complete and easy-to-use eCommerce SaaS (software-as-a-service) platform built for Philippine SMEs and social sellers.


  • Online Store Builder (no coding required)
  • Website hosting
    • Free subdomain
    • Paid domain
  • Free Secure Socket Layer (SSL)
  • Shopping Cart
  • Payment Gateway Integrations (Local & Global)
    • NO Transaction/Commission Fees
  • Shipping & Logistic Integrations (Local & Global)
  • Inventory Management (Omnichannel)
    • Multistore/Multi-Location Inventory
    • Facebook & Instagram Integration
    • Shopee & Lazada Integration (soon!)
  • Complete Blogging Tools
  • Built-in SEO tools
  • Mobile-responsiveness
  • Analytics
  • Wholesale Catalog
  • Mobile App (Order Management & Fulfillment)
  • Promo Codes & Discount Vouchers
  • Subscription-Based Products
  • Multi-Brand (multiple landing pages)
  • “We-do-it-for-YOU” Service and Customer Support


With all their features listed down, their similarities show that they can both function as stand-alone eCommerce websites or functional online stores, based on the following:

  • Offer Web Hosting, With Free Subdomains Or Pay-to-own A Domain
  • Complete Content Management Tools For Blogging And SEO
  • Full Product Catalog With Images
  • A Wide Selection Of Customizable Website Themes
  • Post Customer Reviews And Testimonials
  • No Commission-per-sale Fees
  • Comes With A Mobile App For Order Management & Fulfillment (WooCommerce Mobile & Prosperna BOSS App)
  • Fully Customizable Online Store Design And Features (For Both Free And Paid Services)
  • Content Migration Can Be DIY Or Done With A Developer’s Help
  • Capacity For Omnichannel Integration To Sell On Social Media, Online Marketplaces, And Multistore Locations.

Just shows that both platforms have capacities for website building, content creation and management, mobility, flexibility, and ability to expand for the long-term.


This is where the real battle starts, and that’s how their features differ in functionality, as well as the cost that comes with acquiring their services.

We have written an entire article about the costs of a WooCommerce store compared to Prosperna’s pricing, but here is a list of their major differences in comparison:


If we look at the world numbers alone, Prosperna is the “David” against WordPress “Goliath”, but if we look at every category and define the target audience who will benefit from each service (in this case, social sellers and SMEs with limited budgets), this is our findings:

At the end of the day, we don’t want to be biased, but rather show you what your options are and let you decide for yourself what you think will be the best.


Prosperna is probably seen as an underdog compared to the giant i.e. WordPress. But this just goes to show that quality can triumph against quantity.

Don’t limit yourself to what’s mainstream and trendy, because there’s a lot of choices out there that you can choose from that can give you a bang for the buck.

Here’s a digest of the WooCommerce VS. Prosperna comparison:

  • Full List Of Features Of Each Platform
  • Common Similarities
  • Major Differences
  • Which Is Better? – Our Recommendation
WooCommerceFully Customizable & FlexibleAdditional Costs For Every Plugin, Extensions, & Developer Skills Required.
Prosperna“We-do-it-for-you” Service And Zero Transaction FeesPrimary customers are in the Philippines (With Plans to Expand Very SOON!)

At Prosperna, we don’t just provide SMEs with eCommerce tools but also empower them with the knowledge they need to grow and become successful in the Philippines.

Sign up now for FREE and see how far up your business can go with us.

Access our eCommerce Secrets for FREE!

Subscribe NOW to learn new skills on marketing and read helpful insights to sell more on your online store.
  • Yes, I would like to receive marketing communications regarding Prosperna products, services, and events. I can unsubscribe at any time. *
Dennis Velasco

Dennis Velasco

Dennis Velasco is the CEO and Founder of Prosperna, an all-in-one eCommerce platform for Philippine businesses. As a technology evangelist at heart, Dennis is super passionate about helping MSMEs "level the playing field" with technology. Feel free to connect with him on Facebook and LinkedIn.

Dennis Velasco

Dennis Velasco is the CEO and Founder of Prosperna, an all-in-one eCommerce platform for Philippine businesses. As a technology evangelist at heart, Dennis is super passionate about helping MSMEs "level the playing field" with technology. Feel free to connect with him on Facebook and LinkedIn.

Share this Article

Leave a comment

Your email address will not be published. Required fields are marked *

Related Posts