How Should MSMEs Use Social Commerce In 2021?

Consumers are demanding more from social commerce in 2021.

According to trend reports, shoppers are making purchases directly from social networks by clicking through shoppable ads or chatbots.

The biggest takeaway for MSMEs is that 79% of consumers demand brands to invest in building customer loyalty, not just sales.

If you’re already using social commerce, or if you’re just starting one, here are some things you can start doing with this eCommerce technology right now:

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1. BRAND HUMANIZATION

Online businesses tend to remove the face-to-face interactions with customers, removing the relationship-building aspect.

To avoid making your business purely transactional, you need to make real connections with people…

…and with social commerce, you can connect with customers directly, one-on-one!

This is the conversational aspect that we discussed in our previous blog of starting and maintaining engagement online.

When you humanize your brand, you create a sociable experience that is neither too “businessy” nor “salesy.”

To start building your customer base, create a presence on more than one social channel, if possible, apart from your online store.

2. PERSONALIZE YOUR SERVICE

While it’s an advantage to use social commerce, your efforts don’t stop there.

Having the platform alone isn’t enough because you need to know what to do with it to bear the results you want.

Find out what your audience likes and needs are, based on their market segmentation – demographics, psychographics, geographics, and behavior.

What’s great about social commerce is that since you can make direct engagements, you can:

  • Give exclusive promotions to new and loyal customers
  • Recommend items they’ve browsed through for checkout
  • Answer inquiries they have about your product and service in detail
  • Show them targeted ads without being intrusive
Hyper-personalization in social commerce uses AI and machine learning technologies that generate and collect customer data, to create real-time customization for each user.
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3. START SMALL, WORK YOUR WAY UP

Putting all your eggs in one basket can incur a lot of risks.

Businesses that are trying to gauge whether social commerce works for them or not, should start small.

That means focusing your efforts on a single product or service that your brand can be known for.

Or if you want a safer bet, start by marketing and selling cheaper items first to grow your customer base.When customers approach you through social commerce, you can gain better traction at lower costs because you’re not offering way too many products at once.

This is highly ideal for small businesses with lower budgets!

After you see good results or get used to this sales channel, you can introduce more products for customers to enjoy.

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4. LEARN MORE ABOUT YOUR CUSTOMERS

Knowing your target audience is one thing, but knowing who your customers are individually is another.

Whenever you come up with marketing campaigns, you think about trends, news, and events that will resonate with your customers.

On the other hand, building a relationship with them is paying attention and meeting their demands.

This could mean, remembering their inquiries, the type of products they look for and purchase, what kind of posts they react to.

In social commerce, it’s much easier to collect relevant information when it comes to individual social activity.It’s not unethical like an loyal invasion of privacy but rather monitoring what they do publicly on social platforms, so you can work on your brand approach for each customer.

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5. CONNECT YOUR ONLINE STORE

One of the best uses for social commerce is the ability to sync and automate your online business.

If you have an eCommerce website or your own sales platform, it’ll be easy to upload your products and content once and have it posted across channels in a few clicks.

The best part? It works 24/7!

Thanks to AI-powered Bots, customers can check out anytime, anywhere.

Customer experience is seamless, without having to switch between platforms, they can make safe payments and track their orders in ONE PLACE.

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PARTNER UP WITH THE BEST

With Prosperna’s MyStore, using social commerce in 2021 is easy-breezy!

Specifically built to empower social sellers and MSMEs, you can:

  • WORK ON BRAND HUMANIZATION
  • PERSONALIZE YOUR SERVICE
  • START SMALL, WORK YOUR WAY UP
  • LEARN MORE ABOUT YOUR CUSTOMERS
  • CONNECT YOUR ONLINE STORE

At Prosperna, it’s our mission to continue empowering Philippine MSMEs in growing their businesses with the help of eCommerce software technology.

Don’t forget to stay tuned to our blogs by subscribing to our email newsletter.

You can also book a FREE DEMO to ride the eCommerce wave today!

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Dennis Velasco

Dennis Velasco

Technology Evangelist super passionate about helping the industries of eCommerce, SMEs and real estate in the Philippines reach new levels of success.

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