best online store builders

Best Online Store Builders in 2022: Here’s What You Need to Know

If you’re planning to start an online store, you’ll need a good platform to build it on. 

Online consumers expect trouble-free shopping. With so many eCommerce websites today, one tiny issue could send a potential buyer to your competition. So, save yourself from future headaches! 

As a business owner, you want to automate your business as much as you can. Choosing the right platform is critical to the success of your online business. Good online store builders provide powerful eCommerce tools to help manage and grow your business. 

This article will briefly discuss the advantages and disadvantages of the best online store builders available in 2022 to help you choose the right platform for your needs. Let’s begin!

How to Choose the Right Online Store Builder

Choosing the right online store builder demands careful consideration of several factors. The best eCommerce platform for one business may not necessarily be the best for your business.

First things first, you need to get clear on the following:

What are your goals for having an online store? Do you want to sell physical goods, digital products, or both? 

If you’re not sure, take some time to browse through different online stores to get an idea of different products for sale.

Once you know what you want to sell, you can start looking at different eCommerce website builders and comparing their features. Some things you will want to look for include:

  • Ease of Use: Can you easily add products and manage your inventory with the builder’s interface? Can you build your whole store?  Website building can be costly, not just in money but also in time spent learning, managing, and maintaining it. 
  • Price: Can you pay the initial and monthly recurring fees until you get decent sales from your online store? Aside from platform-related expenses, you also need to consider custom domain, web hosting, SSL certificate, web design, web maintenance, etc.
  • Payment Options: Does the builder support online payments and other payment methods you want to use? How much is the transaction fee if you use third-party payment solutions?
  • Shipping Options: Does the builder offer integrated shipping options, or will you need to set up shipping separately? Does it support local shipping companies?
  • Marketing Tools: Does the builder offer any tools, such as email marketing and SEO tool, to help you market your store and products? Can you easily connect the website builder tool to Google Analytics? 
  • Customer Support: What kind of customer support does the builder offer? Is there a dedicated support team available to help you with any problems?

Comparing these different features will help you narrow down your choices and find the right online store builder for your business needs.

Online Store Builders in the Philippines

It is no secret that eCommerce levels the playing field for all businesses. 

Micro, small, and medium-sized enterprises (MSMEs) could greatly benefit from starting an online business or bringing their already existing brick-and-mortar stores online. Having an online presence will allow you to reach a wider audience, minimize costs, and increase potential income.

But not all eCommerce platforms are created equal. Each has its advantages and disadvantages. So let’s take a look at the online store builders available in the Philippines in 2022.

WordPress is a flexible and effective content management system that aids in website creation.


WordPress is a versatile and powerful content management system that helps you create beautiful websites. It is user-friendly and has a wide range of features that allow you to make any website – from simple blogs to complex eCommerce stores. 


WordPress is an open-source software, which means it is free to use and customize. You can extend its functionality by installing plugins or themes. Millions of people worldwide use WordPress, and it is powering some of the most popular websites on the internet.

WordPress is easy to use and very user-friendly. All you need is a good WordPress theme and some basic knowledge of how WordPress works.

One of the things that makes WordPress so popular is its massive ecosystem of plugins and themes. You can choose from thousands of high-quality pre-made WordPress themes for your website’s design. With its drag-and-drop editor, you can easily customize your website. 


There is a slight learning curve when you first start using WordPress, and it can be frustrating in the beginning. Even when you use page builders, you still need to do some technical stuff to fix things like page speed.

Additionally, you will need to keep up with updates to WordPress and plugin updates. If you don’t keep your website up-to-date, you could be leaving yourself open to security risks.

Shopify is a Canadian eCommerce company that offers software management, installation updates, and automatic backups. 


Founded in 2004, Shopify is a Canadian eCommerce company headquartered in Ottawa, Ontario. Shopify has three main pricing plans, Basic Shopify, Shopify, and Advanced Shopify, starting at USD $29 (PHP 1450) per month.


Shopify is an all-in-one, fully-hosted eCommerce software, offering software management, installation updates, and automatic backups. 

Shopify is popular with small businesses as it doesn’t require any technical knowledge to set up and use. It is easy to use, has a wide range of features, and is scalable so it can grow with your online business.

There are no setup fees or monthly contracts – you only pay for what you use.


Shopify charges an additional 2% transaction fee for using third-party payment gateways, which is relatively high. (Its integrated payment gateway, Shopify Payments, is currently not yet available in the Philippines.)

Shopify uses a proprietary platform, making it quite challenging to move your website away from Shopify if you ever want to do so.

Shopify’s customer support is good, but it can take a while to get a response from them due to the large number of customers it caters to.

WooCommerce is a free online store builder and is easy to set up.


With WooCommerce, you can create a custom eCommerce store perfect for your needs. WooCommerce is free to use and easy to set up.


You can integrate with over 83 other payment options, including PayMaya, PayMongo, and PayPal. Unlike Shopify, WooCommerce doesn’t charge extra transaction fees if you use other payment gateways.

WooCommerce is also great for SEO and has built-in features to help your eCommerce site rank higher in search engine results. 


There is a bit of a learning curve when getting started with WooCommerce. It requires you to understand how to set up products, shipping, and taxes.

WooCommerce can be more expensive than some other eCommerce platforms. You will need to buy a lot of plugins to have competitive eCommerce functionalities.

You are responsible for website maintenance tasks like updates, backups, and security.

Wix is an online store builder that enables anyone to create website in minutes without code or hiring a web designer.


Wix is a website builder that has been around for more than a decade. They offer a simple yet powerful platform that enables anyone to create a stunning website in minutes without code or hiring a web designer.


With Wix, you get access to hundreds of professionally designed website templates. Customizing your chosen website template is easy with their easy-to-use drag and drop editor. Or, you can use their artificial design intelligence (Wix ADI) to automatically create a beautifully-designed website.

Wix has free and paid apps that you can install on your website. This gives you the ability to get additional features and functionality that typically require coding or hiring a developer.

You can add and showcase unlimited products on your online store, and have an abandoned cart recovery feature when you subscribe to any of their business plans.


Wix is suitable for simple website functionality but not for an eCommerce website intending to grow and scale. What’s more, if you stick to their free plan, your Wix website will display Wix ads.

It can be challenging to move your website from Wix because it doesn’t allow users to access and change the codes on your website.

BigCommerce is an online store builder that handles the server and technical side for you.


BigCommerce is a fully hosted eCommerce solution, so you don’t have to worry about website speed, security, or updates. They handle the server and technical side for you, so you can focus on growing your business. 


BigCommerce has native integration with WordPress, making it easy to manage your online store while taking advantage of the best features of both platforms.

Their all-in-one platform makes it easy to build a scalable eCommerce store. BigCommerce is ideal for a business VIP with a higher budget, looking to build an enterprise.

BigCommerce allows omnichannel retail integration with other social media channels and selling platforms.


Setup is not as quick and easy as the other platforms in this article. And customization is not as easy as the other drag-and-drop page builders, and it could get quite expensive.

BigCommerce is best for growing and large enterprises. If you’re just starting or looking for simple functionalities, consider checking other platforms… 

…such as the next website builder on our list!

Prosperna Online Store Builder is an all-in-one eCommerce solution that is specifically designed for Philippine MSMEs.


Prosperna Online Store Builder is an all-in-one eCommerce solution that is specifically designed for Philippine MSMEs. It is easy to use, even for those without technical or coding skills. 


With our easy-to-use interface, you can build your own eCommerce website, even without coding knowledge. If you need assistance, support is based in the Philippines, and readily available during office hours.

Offer nationwide shipping and choose same-day or standard delivery with our pre-integrated shipping. And with our pre-integrated payment solution, you can accept credit cards, bank transfers, e-wallets, over-the-counter payments, and cash on delivery (COD).

We have a built-in blogging platform, so there’s no need to subscribe to another platform if you want to use blogging as a source of traffic for your store. Our built-in marketing tools allow you to create discount coupons and special promotions within your store.


As a growing startup, we are still expanding our resources and hiring additional Prospernauts so we can continue delivering the best quality products and the best customer experience possible.

While our themes and eCommerce features are not as extensive as the other more established enterprises in this list, our rockstar engineers are developing more features and functionalities to better serve the needs of our clients. 

So, What is the Best eCommerce Website Builder?

Now that you know about some of the best online store builders available to you, you’re one step closer to building your online store! 

Keep in mind that when choosing the best website builder for your business, you need to be clear on what you’re looking for. Even the best tools in the world will fall short if the tool you are using is not a good fit for your business needs.

Instead of looking for the best, find the right platform for you to build a successful online store and grow your business with the right tools and support.

Prosperna Online Store Builder was developed to accommodate the needs and financial constraints of Philippine SMEs

Finally, An Online Store Builder for Philippine MSMEs! 

If you’re looking for an online store builder that understands your needs as a business here in the Philippines, you should definitely check out Prosperna Online Store Builder.

Prosperna Online Store Builder is created to meet the needs and budget of Philippine SMEs.

  • Set up your eCommerce website for as low as USD $25.50 (PHP 1,275).
  • Accept multiple online and offline payment options.
  • Offer nationwide delivery through local shipping providers.
  • Connect to multiple social channels and online marketplaces.
  • Enjoy top-notch local support service.

Our all-in-one eCommerce solution can help you set up an eCommerce website builder or have a social commerce platform.

In line with our mission to empower 100,000 MSMEs in the Philippines with simple and affordable eCommerce software, we’re giving you a free account forever! 

Want to start selling online? Create your FREE FOREVER account now. Sign up now for FREE!

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Dennis Velasco

Dennis Velasco

Dennis Velasco is the CEO and Founder of Prosperna, an all-in-one eCommerce platform for Philippine businesses. As a technology evangelist at heart, Dennis is super passionate about helping MSMEs "level the playing field" with technology. Feel free to connect with him on Facebook and LinkedIn.

Dennis Velasco

Dennis Velasco is the CEO and Founder of Prosperna, an all-in-one eCommerce platform for Philippine businesses. As a technology evangelist at heart, Dennis is super passionate about helping MSMEs "level the playing field" with technology. Feel free to connect with him on Facebook and LinkedIn.

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