Author: Dennis Velasco

What is Digital Content?

A digital product or content is any type of information that is created, stored, and shared using digital technologies. It can be text, audio, video, images, graphics, animations, or any combination of these.  Digital content can be used for various purposes, such as entertainment, education, communication, marketing, or advocacy. Digital content is an important part… Continue reading What is Digital Content?

3 Top Filipino Cosmetic Brands and 3 Things Every Beauty Brand Can Learn From Them

The world of cosmetics is ever-evolving, with new brands emerging and captivating consumers’ attention. Among the many countries that have made their mark in the beauty industry, the Philippines is the third-largest market in Asia for beauty products. From innovative products to a focus on diversity and inclusivity, Filipino cosmetic brands have carved a niche… Continue reading 3 Top Filipino Cosmetic Brands and 3 Things Every Beauty Brand Can Learn From Them

5 Challenges Every Philippine Cosmetic Brand Faces and How to Solve Them

The Philippine cosmetic industry is a $1.5 billion industry, and it is expected to grow at a rate of 10% per year. This growth is being driven by a number of factors, including a rising middle class, increasing urbanization, and growing awareness of beauty and personal care. However, despite the industry’s potential and success stories,… Continue reading 5 Challenges Every Philippine Cosmetic Brand Faces and How to Solve Them

5 Problems Every Philippine Digital Creator Faces and How to Solve Them

The Philippines is a country rich in talent and creativity, especially in the digital space. From TikTok to YouTube to Instagram to blogs, Filipino digital creators have been making waves on various platforms and genres.  As of 2021, the Philippines boasts a staggering 80.7% social media penetration rate, indicating a strong presence of Filipinos on… Continue reading 5 Problems Every Philippine Digital Creator Faces and How to Solve Them

How to Drive Sales for Your Online Business Through SMS Marketing

Businesses are constantly seeking innovative ways to drive sales and capture the attention of their target audience. One such strategy that has gained significant traction and proven to be highly effective is SMS marketing.  In this article, we will explore the power of SMS marketing and how it can revolutionize your online business by engaging… Continue reading How to Drive Sales for Your Online Business Through SMS Marketing

The Best Content Marketing Tools for Your Business

From content creation and distribution to analytics and optimization, the realm of content marketing tools offers a wealth of opportunities for businesses to enhance their online presence and achieve their marketing goals. Content marketing has become an indispensable strategy for businesses to connect with their target audience and drive growth. Crafting compelling content is just… Continue reading The Best Content Marketing Tools for Your Business

Understanding Order Status:Tracking Your Shipment Made Easy

If you are running an eCommerce business, then you need to know all the different stages involved in order fulfillment, especially the order status. It’s essential for business owners to have a comprehensive understanding of order status and an efficient system in place to track shipments effortlessly.  From processing and packaging to dispatch and delivery,… Continue reading Understanding Order Status:Tracking Your Shipment Made Easy

Boost Your Online Sales: The Importance of Proper Facebook Pixel Setup

The saying goes, “You can’t get there from here.” But if you use the right tools and follow the right process, you can get there from anywhere.  That holds true for your business. In fact, Facebook Pixel has helped more than 700,000 businesses grow their online sales. Want to know how?  Read on to learn… Continue reading Boost Your Online Sales: The Importance of Proper Facebook Pixel Setup

Going Digital: Making the Switch to Virtual Cards

Businesses today are constantly seeking innovative ways to streamline their processes and increase efficiency. One area where they can make a significant impact is through their payment systems.  Traditional payment methods, such as paper checks and physical credit cards, can be time-consuming and prone to errors. However, with the rise of digital payment solutions, businesses… Continue reading Going Digital: Making the Switch to Virtual Cards

Loyalty Program Example for MSMEs: Globe Business Upstart

One good example for businesses to stay competitive in today’s highly competitive market is to implement a loyalty program that rewards customers for their repeated patronage. However, setting up a loyalty program can be a daunting task for small businesses, which is why Globe Business Upstart, a loyalty program designed specifically for Philippine MSMEs, can… Continue reading Loyalty Program Example for MSMEs: Globe Business Upstart