Author: Dennis Velasco

14 Examples of Customer Retention Strategies That Work for Small Businesses

One of the biggest issues that small businesses face is customer retention. It’s one thing to get new customers for your business, but it’s another to keep them there.  Customer retention is a key part of business growth. It’s what keeps customers coming back and buying from you, time and again. And, the better you… Continue reading 14 Examples of Customer Retention Strategies That Work for Small Businesses

13 Important Digital Marketing Metrics for Measuring Success

As an online business owner, you may have wondered what digital marketing metrics you should measure—and how—to consider your business a success. A good digital marketing strategy helps build strong brand awareness, but without proper measurement, there is no way to know whether your marketing strategies are successful or not.  As we all know, you… Continue reading 13 Important Digital Marketing Metrics for Measuring Success

What Is the Importance of a Marketing Plan? (7 Easy Steps to Create One)

In today’s competitive business landscape, having a solid marketing plan in place is important for the success of any business.  A well-crafted marketing plan serves as your roadmap and helps you identify and target your ideal customers, as well as differentiate yourself from your competitors. Without one, you might as well throw your marketing budget… Continue reading What Is the Importance of a Marketing Plan? (7 Easy Steps to Create One)

How to Start a Buy and Sell Business in the Philippines (+15 Profitable Ideas)

Starting a buy and sell business in the Philippines can be a great way to tap into the country’s growing economy and potentially earn a significant income.  However, starting any business can be daunting, and it’s important to have a solid plan in place.  In this blog post, we’ll discuss how to start a buy… Continue reading How to Start a Buy and Sell Business in the Philippines (+15 Profitable Ideas)

Consumer Behavior Trends You Need to Watch Out For in 2023

Consumer behavior trends are changing rapidly. Studies show that customers expect businesses to recognize their unique demands and expectations. For this reason, brands must keep up with current trends in consumer behavior to remain relevant in a competitive market where a variety of factors influence how consumers make purchases. So what and where should you… Continue reading Consumer Behavior Trends You Need to Watch Out For in 2023

15 Small Business Ideas in the Philippines You Can Start With Small Capital

For sure, aspiring entrepreneurs have come up with several small business ideas that they can start in the Philippines, given that our country has a lot of small businesses and they contribute a huge percentage to our economy. Starting a business can be an exciting undertaking and a great step towards financial freedom, but many… Continue reading 15 Small Business Ideas in the Philippines You Can Start With Small Capital

How Can You Prevent Fraud in Your Business?

Every business is vulnerable to fraud, but it is especially prevalent among small businesses.  Small and medium-sized businesses (SMEs) often prioritize innovation, development, and survival over due diligence, internet controls, and risk management when resources are scarce, which makes them susceptible to fraud because many owners and managers are ignorant of the dangers their companies… Continue reading How Can You Prevent Fraud in Your Business?

Instagram for Business: How to Get Started

With over 18 million users in the Philippines alone, Instagram is one of the most widely used social media platforms, making it an excellent marketing platform for your business. However, utilizing Instagram for business can seem intimidating, especially if you’ve only ever used it for personal purposes. In this article, we’re going to explore how… Continue reading Instagram for Business: How to Get Started

15 Innovative Business Ideas in 2023 for First-Time Entrepreneurs

Most first-time business owners panic as they wonder if they will be able to find an innovative business idea that has a solid foundation.  But that shouldn’t be a problem at all. There are plenty of business ideas today that can work for any entrepreneur.  It’s just a matter of identifying them and knowing how… Continue reading 15 Innovative Business Ideas in 2023 for First-Time Entrepreneurs

Guide to Personalized Customer Service (Advantages and Tips)

Consumers today not only want personalized customer service from businesses—they expect it.  Studies have shown that customers are more likely to make larger purchases from businesses that can provide the personalized service they desire. Fortunately, when it comes to giving personalized customer service, small businesses mostly excel in that department.  In this article, you’ll learn… Continue reading Guide to Personalized Customer Service (Advantages and Tips)